No Nonsense with Avit's new look
August 2007"The Avit brand has been enormously successful since its launch two years ago."
Building on outstanding success Avit, Carl Kammerling's 'no nonsense' range of tools, has revitalised its offering with a revamp of its branding.
The 31 strong Avit range, which features screwdrivers, hammers, saws, tape measures and more, has already proven successful amongst tradesmen, found in toolboxes across the country as a secondary option to their choice of everyday, professional tools. However, the new look packaging, featuring a bold red circle to reinforce the Avit name has been designed to make the range more suitable and appealing to a wider audience.
The upgraded packaging follows extensive research which revealed that Avit's eye-catching red and black livery could be made stronger to widen the appeal to DIYers who valued cleaner, simpler packaging. The research also highlighted an appreciation for the durability and quality of these impulse purchase products.
The brand's bold new look is clean, fresh and straightforward, with all relevant information clearly laid out on-pack, making selection and purchase a simple process.
Robert Townsend, Avit Brand Manager, said: "The Avit brand has been enormously successful since its launch two years ago. Research revealed that a refreshed brand look is welcome amongst both retailers and consumers; it demonstrates that the brand that is evolving."
"We are aiming the revitalised range at a varied market: tradesmen who require secondary tools, keen DIYers, odd jobbers and home users. Our range of no nonsense tools is designed for anyone and everyone who requires good quality tools at affordable prices that quite simply get the job done."