The Classic Way To Increased Profits From Carl Kammerling
2nd July 2010"In support of the launch and to drive sales for its retailers, Carl Kammerling has introduced informative literature and striking merchandising units to house the functional range en masse, creating standout in store."
Further strengthening its offering, Carl Kammerling International - major supplier of quality tools for professional and DIY sectors – has re-launched its popular Gardening, Cutlery and Hardware range under the new C.K Classic banner.
In support of the launch and to drive sales for its retailers, Carl Kammerling has introduced informative literature and striking merchandising units to house the functional range en masse, creating standout in store.
The C.K Classic Garden range comprises practical tools for Shearing, Lopping and Felling, Pruning and Cultivating. For hobbyist gardeners the C.K Classic Maxima range offers a coherent collection of value-for-money gardening tools, built to professional standards, whilst the Legend range combines innovative use of materials and technology to ensure a premium collection for more expert gardening, providing the best tools on the market.
Always a cut above the rest, the C.K Classic Cutlery range consists of a comprehensive range of high-quality Scissors to suit most domestic and industrial requirements; a wide range of fully hardened, rust-resistant Pocket Knives to suit most applications; and a selection of durable kitchen accessories.
The C.K Classic Hardware range offers a variety of Nickel plated, three-way adjustable Cabinet Hinges manufactured to the highest standards, along with a selection of useful Snap Hook Key Rings, perfect for incremental counter sales.
Continuing to revolutionise its merchandising solutions, Carl Kammerling has introduced a progressive 1metre display system to house its refreshed C.K Classic range. This striking and flexible unit has already been very well received, with retailers reporting a considerable rise in sales since introducing this impressive display solution to stores.
This inventive and striking unit, which capitalises on the attractive and informative C.K Classic packaging, has been designed specifically to maximise impact in-store, increase the rate of sell-through and bolster retailer’s bottom line.
Each unit is supplied complete with a branded fascia, plus a light box with integrated down-lighters that illuminate products, highlighting the range further. This attention grabbing display provides a stylish and modern addition to any store, re-affirming the high quality of the C.K Classic range.
An infinitely flexible merchandising system has also been introduced specifically for the C.K Classic Cutlery line. Understanding tradesmen’s purchasing decisions, this single sided display combines functionality and style, providing quick and easy access to the range. The prominent stand header also contains key product messaging to help consumers in their selection process.
To bolster incremental sales, Carl Kammerling also offers a progressive counter top stand to display its C.K Classic range of pocketknives.
Graham Godfrey, C.K tools brand manager commented: “Years of experience have proven that one of the best ways to sell products is with impactful in-store displays. Our visibly appealing C.K Classic merchandising system has been designed to lift the overall look of stores and create a consumer buzz, leading to sales uplift and a surge at the tills.
“Retailers who have taken in a range of C.K Classic products, displayed on the new stands, have reported a noticeable increase in sales as a result of our flexible and attractive merchandising solutions.
“We constantly strive to support our stockists and the C.K Classic range teamed with our convenient new display stands have been designed to do just that and will help draw attention to our quality range and help bolster sales.”
Stockists interested in the C.K Classic range and display stand can obtain further details from Customer Services on Tel: 01758 704704, via www.carlkammerling.com, or via their local Carl Kammerling International sales representative.
-ENDS-
For further editorial information please contact JAMpr Ltd:
Jaime Markey
Tel: 0161 850 0565
Fax: 0161 236 3700
E: jaime@jampr.co.uk