The company promotes a variety of brands aimed at different consumers. Rather than a "one size fits all" approach to brand building we believe that for the end user to trust a brand they need to know it speaks to them personally, which means it caters more clearly for their needs. Product development for each brand is therefore targeted at meeting that consumers future requirements, ensuring that real improvements can be achieved in people's working lives.
Our brands are promoted through distribution and advertising. They have a very powerful point of sale presence with clear, informative, easy to shop packaging and high impact merchandising solutions.
The company is committed to growing its brands with its end-users and we use the whole gamut of the marketing mix to achieve this, including television, press, roadshows, trade shows, exhibitions and in-store advertising.