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Winter Wonderland promotion breaks all sales records...

Winter Wonderland promotion breaks all sales records...

Saturday 13th January 2018

The highly popular Winter Wonderland promotion from Carl Kammerling International which finished at the end of December, has reported its best ever sales result, with sales just short of a £1m and customer signups for the promotion up 51% from 2016.

Paul Fallon, Marketing Manager commented “2017 was a challenging sales year for the business, however the new product launches and value packs deals which were showcased in the Winter Wonderland promotion, resulted in an unprecedented overall sales result for the promotion. The CKI Trade Marketing team carry out a detailed review every year to refine the promotional model and customers have now come to realise just how much incremental business this promotion can deliver, not only from the exclusive product deals, but also from the core products which are offered at fantastic discounts and have signed upto the promotion in their droves. It is a very satisfying result for the business and worthy recognition for everyone involved in delivering such a fantastic result.”

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