The Panel:
Customer research group
At Carl Kammerling we undertake extensive research with the end-users of our products to make sure that we always deliver just the right blend of features, quality and price to your customers.
Our permanent panel consists of a wide cross-section of construction tradespeople and engineers who regularly contribute ideas and experience to help us develop tomorrow's products.
Focus Groups
When our product development team has taken these thoughts from concept to prototype, it's time for us to get the product back into the hands of the people who will actually be buying and using them. Our focus group members give us invaluable feedback on the look and feel of the tool, how it sits in the hand (and in the marketplace) and, most crucially, whether on not they would buy it and use it.
This process has led to the incorporation of new product features and product re-styling to suit the target market better. And sometimes it leads to the launch of exciting, innovative products that take the market by storm: products like the C.K Sabretooth saw, C.K Combicutter and the C.K Technician's Toolcase.
Postal Research
Our postal research polls our panel for their views on branding and life style issues so that the products we launch are not only great tools that get the job done but also 'feel right' to the consumer.
Here are just some of the innovations Carl Kammerling developed with the help of The Panel:
Combicutter3 Max
After the unprecedented success of the Combicutter3 our continuing research with The Panel revealed that 35% of Electricians would welcome a version for the bigger hand.
We launched Combicutter3 Max with its longer grip to great reviews and continued to increase our market share through listening to the views of end-users.
Damaged Screw Remover
Our new Damaged Screw Remover was also launched after consultation with the research group.