Three Great Reasons to 'Put Kasp to the Test' and See Sales Soar!
27th March 2009"The ‘put Kasp to the test’ campaign, running in the UK and Ireland, aims to raise awareness of key reasons why security stockists will benefit from stocking Kasp over other padlock brands."
Confident of its offering, Kasp® – the leading brand in security from Carl Kammerling International – is inviting customers to ‘put Kasp to the test’ and see first-hand why the company has become a real force in the security market.
The ‘put Kasp to the test’ campaign, running in the UK and Ireland, aims to raise awareness of key reasons why security stockists will benefit from stocking Kasp over other padlock brands and encourages retailers to:
1) Compare our prices
2) Test our service
3) Increase your sales
The campaign is spearheaded by the message that Kasp’s prices are extremely competitive. As the recession bites harder and consumers become more price conscious, Kasp offers quality security products at an affordable price.
Kasp also boast unrivalled service offered through its own in-house locksmithing department, providing retailers with express key cutting, padlock cloning, manufacturing of keyed alike and master key suites, padlock and key engraving. The campaign aims to raise awareness of how retailers can utilise these services and benefit from incremental sales.
Furthermore, Kasp supports retailers by continuously aiming to generate consumer demand and channel it to stockist’s stores through innovative marketing initiatives. Kasp is the ONLY padlock brand to be backed by national TV advertising and has developed an easy navigable website with a dedicated stockist search facility, all of which benefits stockists by reinforcing customer awareness and driving sales.
Kasp’s bold campaign is set to emphasise that retailers have a choice and that by taking positive action the recession need not impact on their bottom line. Some stockists have reported a substantial 60% increase in sales since switching to Kasp, so for retailers looking to increase their security sales there has never been a better time to ‘put Kasp to the test’ and see sales and profits soar!
Graham Godfrey, Kasp brand manager commented: “We’re welcoming retailers to compare our exceptional prices and literally ‘put Kasp to the test’. With some retailers witnessing a massive 60% increase in security sales since switching to Kasp, we’re confident security buyers will see exactly what the brand has to offer.
“Our intention is to urge retailers to compare our prices, place an order with us and test our unrivalled service, as well as seeing how our marketing support including a national TV campaign helps to increase sales.”
To assist customers further, Kasp is running two fantastic deals: a 30” and a 4ft stand, both with shallow fills to reduce the initial outlay for retails and offering generous levels of free stock.
For further information please visit www.carlkammerling.com or call 01758 704704.
-ENDS-
For further editorial information please contact JAMpr Ltd:
Jaime Markey
Tel: 0161 850 0565
Fax: 0161 236 3700
E: jaime@jampr.co.uk
Notes to Editors:
Kasp is part of Carl Kammerling International Ltd, a leading supplier of products to the construction, electronic and security industries.
The company is located in Pwllheli, Wales, with offices in Manchester and Germany and a distribution network spanning 40 countries.
Plimsoll Publishing ranks Carl Kammerling International in the top ten of tool companies, having risen 45 places in the past three years.